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Tony Michaelides
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Anthony Michaelides (born 1953 in , , England) is a British former music industry executive, known for working as a promotions executive in the music industry handling radio and TV promotions for over 30 years. In 1980, Michaelides was responsible for arranging the first televised performance outside of Ireland by U2.[1] His clients have included U2, , , , The Stone Roses,
(2012). 9780857127891, Omnibus Press. .
, , , New Order, , , , , Pixies, and many more.


Biography
He attended Moseley Hall Grammar School and later Fielden Park College. Michaelides spent years specializing in the launching, promotion, and artist development of both British and International Artists’ careers. He has also been a music industry consultant, mentor, and advisor to numerous associations, music consortiums and colleges over the years.

Beginning in 1974, Michaelides has worked with many Record Labels including , and BMG. In 1997 He took on the role as publicist for David Bowie's . Michaelides has received numerous accolades from music professionals and associations. After the United States Government granted him with an Alien of Extraordinary Ability Green Card (see:), he moved to Florida to pursue a career as an author and further his career as a professional .


History
Transatlantic Records – In 1974, Michaelides began his sales and marketing career working for the independent British record label Transatlantic Records as their Northern Sales Representative. He sold jazz, folk and blues records out of his van to major record stores such as Transatlantic and its subsidiaries Blue Note, Milestone and .

ABC/Dunhill (Anchor Records UK) – In 1976 Michaelides moved to ABC/Dunhill as Regional Sales Representative.

Island Records – In 1978, Michaelides joined as their Regional Promotion Manager responsible for the coordination and organization of all media activities for their artists in Northern England. During this time Tony also promoted artists' such as . Due to financial difficulties, the entire Regional Promotions Team was laid off in 1980.

Charisma Records - Immediately upon leaving Island Records, Michaelides joined as Regional Promotion Manager working directly with artists such as and Genesis. After 9 months, he left Charisma and went back to Island.

Island Records / Stiff Records - In 1981, Michaelides returned to to head their Regional Department including artist development and radio and television promotions for artists like , and . One of Michaelides's first projects when returning to Island was developing the newly signed U2 beginning with their debut album Boy through the multi-platinum release The Unforgettable Fire. This was also one of Islands Records' most successful periods ever with releases from artists such as U2, Frankie Goes to Hollywood ( Welcome to the Pleasuredome) and Bob Marley’s album, Legend, which topped the UK album chart for 12 weeks remaining on the UK chart for a total of 265 weeks. It is the best selling reggae album of all time (13.5 million platinum in USDoug Miller, " Concert Series: 'No Woman, No Cry'", BobMarley.com, February 26, 2007), with sales of 25 million copies.

TMP (Tony Michaelides Promotions) – In 1982 Michaelides began an independent operation named TMP on Princess Street, Manchester. TMP became one of the biggest independent promotions companies in the UK music business, promoting both UK and international artists to regional radio and TV.

The Circa - The Circa label contracted Michaelides to represent their artists including , , and Hue and Cry. In 1984, he secured a contract with and later with and began working BMG’s entire roster. Before long his promotion company was expanding at a remarkable rate and TMP was working with , and 4AD Records to name a few. In the early 1980s he created all regional radio and television promotions at for their founder and continued to work for them for 10 years until their demise in the early 1990s. Tony then forged a long-standing relationship with BMG, enjoying their one of their most successful periods ever with , , , Natalie Imbruglia, , and . It was during this period, he spent several years working with the Simon’s: and .

The Last Radio Program – In 1984, Michaelides replaced Mark Radcliffe on , presenting their specialist music program The Last Radio Programme for Key 103 in Manchester. He took the on-air name of “Tony the Greek” and remained as presenter for this program for the next 13 years. Throughout the show, Michaelides helped to launch careers for bands like The Stone Roses,

(2012). 9780857127891, Omnibus Press. .
, , James and R.E.M. He conducted interviews with artists regularly and was arguably one of the first to introduce the now familiar Acoustic Set to UK radio in 1985. While working on The Last Radio Show, Tony was nominated for several Sony Music Awards for Best Specialist Music Show.

In 1997, Michaelides was asked to be publicist for David Bowie’s , responsible for press, radio, and television. The following year TMP worked closely with Lippman Entertainment, one of the world’s most successful management companies, to launch in the UK. At the same time, he was also a working with Warner Chappell’s LA office and Atlantic Records’ New York office.

Around 2000, Michaelides became a consultant for the Manchester Business Consortium, a member of the Brits Voting Academy and a provided expert advice to the Music Managers Forum's master classes. Beginning with its inception in 1992, he was a regular panelist and moderator at the UK’s major music conference, In the City and was also one of the founding members of The Manchester Music City Network. He continued mentoring sessions in the UK as well as Canada's North by Northwest festival until deciding to move to the United States in 2004. Prior to relocating to the US, Michaelides was tagged by the United States Government as an "Alien of Extraordinary Ability". This is a classification that is granted only to "that small percentage who have risen to the very top of the field of endeavor".

Magic Leap - In December 2010 Michaelides joined , a U.S. based multimedia augmented reality company. As of 2015, he works as "Chief Evangelist" for the company utilizing his past working with musicians and artists around the world to bring in content as well as promoting the company. Michaelides continues working as an Artist Development Consultant and has become an author. His book, Insights Collection: Insights From The Engine Room, was published in late 2009 by the Janson Media Group.

Michaelides currently resides in Florida and continues writing and speaking to multi-disciplinary audiences both domestically and internationally.


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